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How I would create a Social media post for Real Estates

SONIA VITIELLO| the 14th of Dec 2021

I have been following Knight Frank for a while now.
 
This has been a big challenge for me, promoting real estate is not that easy.
 
What makes even harder is the time of the year: Christmas.
 
The first idea was to use the image of an open door and of a Christmas hand holding a Christmas bubble.
 
I extract the shape of the Grinch's hand using Photoshop
I added the copy "Dream house for Xmas?

joaquin-paz-y-mino-OAM2cNo5U9U-unsplash.jpg
Grinch-hand-ornament.jpeg
Grinch real estates.png

After a few tests, the copy I liked the most was "Make a Wish, have a dream house".
I decided to change completely the idea.
 
Christmas is about family and wishes, and that's how I came up with the idea of a gingerbread house with human's shaped cookies.
​
I created two options even if in the end I still prefer the composition of Pic.1

Real Estates Christmas 01.png
Pic 01
Real Estates Christmas 02.png
Pic 02
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