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Blogpost and LinkedIn post
for TalenTeam
Case study
Brief 🗒
I have recently been assigned this task by TalenTeam, an HR support company in London.
Please write a blog highlighting the reasons why organisations should partner with TalenTeam for their SAP SuccessFactors support needs.
The blog should be informative and engaging. Please remember that TalenTeam’s target reader is a HR professional leading a digital HR transformation project within their organisation.
To promote this content, please prepare 3 social posts for LinkedIn, adding relative visuals and tags
Creative process 💡
01
Research
I started with a general research regarding TalenTeam, I navigated their website and read through some blog to find out more of their product (SAP Succcess Factors).
While reading about TalenTeam, I also find out about Raven Intelligence, that through the the collection of reviews, helped TalenTeam positioning on the top 3 for their SAP Success Factos support. I also checked competitors and other reviews to better understand TalenTeam positioning in the market.
02
Plan structure
After collecting all the informations I needed, I planned the structure of the blogpost.
Starting with a quick introduction to the topic, followed by explaining the challenge that many companies face, and giving them a solution with TalenTeam.
03
First draft and feedback
After creating the first version of the blog, I asked for feedback and cut down the content of the blog to the most relevant. After having the final version of the blogpost, I mocked up 3 LinkedIn posts, deciding to focus on the main parts of the blogposts, thinking about how the target audience feels based on the topic I'm promoting.
I asked myself: What do I want to achieve? What is the reason why my target audience would click on my post and read my blog post? I carefully chose the visual, stay on the closest style of TalenTeam but I also wanted to add my creative touch to it, by choosing more illustrations than regular photography.
04
Final version of the blogpost
Click on the image below to have a look at the whole blogpost
05
LinkedIn posts mockups
This is a quick video I created for reference.
I thought of replacing the static image of the LinkedIn post above 👆🏼
Thank you for your time reviewing my project
To further discuss this or other projects, reach out by email
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