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Content and
PR idea for
Pandora Italy-UK
Case study
Brief 🗒
Generate a content or PR idea for Pandora Italy
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to be created in PowerPoint.
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​Max 5 slides
Slides to be produced in English
Write up the corresponding blog post to go live on Pandora Italy
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Delivered in Word​
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Max 500 words
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Content to be delivered in Italian
Creative process
01. Research
copywriter portfolio
The first thing I did, was have a look at the Pandora Italy website.
I checked the menu and the products to realise that there is no specific section for men.
It looks like the main target audience is women.
While browsing I can see there are some images of men wearing pieces of jewellery, which made me think that they also want to target men. From a first look at the website, I believe not many men will look at Pandora as a place to purchase or get gifts from.
Also by clicking on the Gift ideas section (Idee regalo), there is gits suggestion for a friend, a mother, a grand-mother, and a sister. There is not specific suggestion for him.
I found gift for a partner under Tutti i destinatari, but there is no specific gift for him, but only for her.
02. Competitors review
I review the main competitors websites to see how they do and to use them as eventual reference.
I landed on Tiffany & Co. website which looks quite similar to Pandora.
There is a Man's section on the top menu and when looking for gift ideas, the section it's easy to find and the choice of gifts for him is included.
03. Plan blog post and PR structure
We want to focus on the jewelry for men.
We want our audience to know that our jewelry is also for man, we can play around with the vast choice of charms (Avengers, superheroes) or with the simplicity and luxury touch of our ring bands and chains.
04. Final blog post
Click on the blog post cover to have a look at the draft of the blogpost.
05. PR idea presentation
Thank you for your time reviewing my project
To further discuss this or any other project, email me
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