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How to improve your writing
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SONIA VITIELLO| the 12th of October 2023
Keep in mind that to write well you have to use plain language. Plain language is the easiest way you can communicate your message. You need to make your message clear and understandable to different audiences.
Writing in plain language doesn't mean lowering your language level, but the opposite.
Plain language is what you're looking for if you want to make your content understandable to everyone.
As I mentioned in my previous article 5 Steps to master communication to deliver your message is important to get rid of complicated words. The same happens in written communication but there are a few more rules to follow if you want to sound more natural and effective.
Anticipate reader's questions
You want to answer your reader's questions by giving them a solution. Study your audience, and think what are their pain points.
If you want to talk about the best hair products, you need to focus on what are your audience's struggles. What do they want to achieve? Do they want to refresh their hair dye?
Collect the keywords to focus on and write your piece of content.
Suggest action in the title
If your aim is to get people to sign up for a webinar, keep in mind the simplest way to do that.
Check out the following example:
Webinar: how to use Chat GPT VS Register for "How to use Chat GPT" webinar.
In the first example, your audience is aware of the existence of a webinar about chat GPT. If interested they will need to dig deep to sign it.
In the second example, there is a call to action in the title. In this case, you create more navigation and sign up for your webinar.
Prove me wrong if you can.
The "what to learn" goes before the "what to do"
Noting down an agenda is always a good choice.
Giving an overview of the content, and the event helps the audience decide. Should I continue to read or take part in the event?
The best way to write an agenda is to list what they will learn first.
As mentioned before, assume your reader's questions.
Have a look at the following example
Make your content easy to read
Even if you have many information to share, is important to make it in the simplest way possible.
Let's compare two paragraphs:
The first text on the left is a single paragraph with no headlines or bullet points.
The text on the right has headlines.
What paragraph is more efficient?
By adding headlines, subtitles, and bullet points you make your content easy to navigate.
How to write a bullet point list:
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Follow the same path for all the listing items
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Always use capital letters
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No full stops at the end of the phrases
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Use short sentences
Add tables and graphics for comparison
Get creative and a table to compare things.
Adding graphics can level up your content and offer a better understanding of it.
Let's check the following example:
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Writing rules changed overtime
Keep the sentences short
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Following these steps can seem hard to remember, but with some practice, you can nail your writing!
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