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Creating a
blog post
from a survey
Hays Case study
Brief​ received
We have received the results of a survey of our clients and candidates surrounding the issue of returning to the office as lockdown restrictions lift and the increase in hybrid working. We’ve listed some of the key findings below.
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Please review this data and draft a short blog that we could use to promote the results.
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We’ll be discussing the findings of a webinar with a speaker from ****.
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Please also draft an email that could be used to encourage people to register for the webinar.
Research
I needed to understand more about hybrid working and whether hybrid working has limits or can be considered as it is even with only one day working from home and so on.
Needed to understand more about the target audience
Research main keywords to improve the Google Ranking of the blog post.
Research images and eventual graphs that help explain the results.
First draft
Plan and follow the structure:
Intro: what is Hybrid working?
Problem: Hard to choose between hybrid working and fully remote.
Solution: showing the survey results and benefits of Hybrid working.
Edit draft
Needed to simplify the blog post and add more images to make the blog post easy to read and smooth.
Final product delivery
Here is the final blog post I created, click on the following image for the full content.
Thank you for your time reviewing my project
If you have any questions or would like to discuss a project, please don't hesitate to reach out via e-mail
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