top of page
Learning content development
Case study
Project overview
Content focus: Partner Program
Target audience: Internal (Adformers) and External (clients, partners)
During the creation of the content, I've been supported by different teams, such as marketing, product, design, and Academy
What do we want to achieve?
Develop internal and external knowledge around the Partner Program.
We want to target Resellers, that’s why is important to give more knowledge internally about the Resellers and how to pitch them.
Why is it important?
Giving access to a learning program helps engage, educate, and increase revenue.
Partners that participate in the Parter Program, will receive a certification and a badge that will increase their chances to compete in the market.
Building tools
Creative process
RESEARCH, COMPETITORS REVIEW, AND PLANNING
Before creating the content, I went through in-depth research, including a competitor review to understand what we do better and what to focus on in order to achieve our goals.
.png)
After all the research needed I planned a content roadmap to help us focus on the content to cover during the whole year.
The roadmap is divided into internal and external content and will have a color code to show the progress of each piece of content.
REVIEW AVAILABLE RESOURCES AND BRAINSTORMING
Reviewing the available resources helped me have an overview of the topic I was going to write down.
Most of the content available has a commercials and sales tone of voice, so the first challenge consists of making the content more user-friendly
After collecting all the main information I needed, I wrote down notes, and I planned how I believed the content structure should be to make sense to a new reader and to keep them engaged.
To support my content creation I use Figma.
Figma is a design system that I use to create mockups, visuals, and team brainstorm ideas.
FIRST DRAFT AND VISUALS
After deciding the the content structure and collecting all the sources available, I wrote down a first draft.
While writing the content sections I decided what visuals could help the content navigation and sent a request to the design team.
Due to tight deadlines, I supported the design team with some of the visuals.
After putting together a first draft I sent it over to the team for feedback.
FEEDBACK
The main feedback was around word capitalization due to the difference between marketing and learning content.
Another thing I needed to change was the length and complexity of some sentences because of the change in audience.
.png)
FINAL CONTENT PUBLISHED
.png)
Internal hotspot- Documentation review
.png)
External hotspot- cookies deprecation history
Another way to enhance the content was by adding flipping cards.
.png)
.png)
The user is required to click on the card to access the remaining content.
For example, in this scenario, to learn about tracking the certification process, they must click on the card, which will then flip to reveal the answer.
To increase the interactivity I added a summary at the end of each module and included a checklist to help the reader understand if they acknowledged everything before proceeding to the quiz.
The quiz itself offers various formats, including drag-and-drop, multiple or single-choice answers, fill-in-the-gaps, and more.
Here are some references:
Thank you for your time reviewing my project
If you have any questions or would like to discuss a project, please don't hesitate to reach out via e-mail
bottom of page